<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[Field Notes: Design from Intention]]></title><description><![CDATA[Design fun and templates]]></description><link>https://kerrielegend.substack.com/s/design-from-intention</link><image><url>https://substackcdn.com/image/fetch/$s_!M3LR!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F24fedf66-30e0-4433-ad25-a968dfdf2533_1080x1080.png</url><title>Field Notes: Design from Intention</title><link>https://kerrielegend.substack.com/s/design-from-intention</link></image><generator>Substack</generator><lastBuildDate>Sun, 19 Jul 2026 17:50:40 GMT</lastBuildDate><atom:link href="https://kerrielegend.substack.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Kerrie Legend]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[kerrielegend@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[kerrielegend@substack.com]]></itunes:email><itunes:name><![CDATA[Kerrigan Legend]]></itunes:name></itunes:owner><itunes:author><![CDATA[Kerrigan Legend]]></itunes:author><googleplay:owner><![CDATA[kerrielegend@substack.com]]></googleplay:owner><googleplay:email><![CDATA[kerrielegend@substack.com]]></googleplay:email><googleplay:author><![CDATA[Kerrigan Legend]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[White Out]]></title><description><![CDATA[How to Erase Clutter and Amplify Your Message]]></description><link>https://kerrielegend.substack.com/p/white-out</link><guid isPermaLink="false">https://kerrielegend.substack.com/p/white-out</guid><dc:creator><![CDATA[Kerrigan Legend]]></dc:creator><pubDate>Fri, 24 Jan 2025 21:03:00 GMT</pubDate><enclosure url="https://images.unsplash.com/photo-1565742672058-6c844f5afc2e?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwzfHx3aGl0ZSUyMHNwYWNlfGVufDB8fHx8MTczNzc1OTE1N3ww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Every pixel screams for attention. Every gradient demands to be noticed. It&#8217;s the silence of white space, the gentle whisper of intentional design that somehow manages to shout louder than the visual&#8230;</p>
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          <a href="https://kerrielegend.substack.com/p/white-out">
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   ]]></content:encoded></item><item><title><![CDATA[Red Alert]]></title><description><![CDATA[Is Your Brand Color Sending the Wrong Signal?]]></description><link>https://kerrielegend.substack.com/p/red-alert</link><guid isPermaLink="false">https://kerrielegend.substack.com/p/red-alert</guid><dc:creator><![CDATA[Kerrigan Legend]]></dc:creator><pubDate>Thu, 23 Jan 2025 21:10:00 GMT</pubDate><enclosure url="https://images.unsplash.com/photo-1538113300105-e51e4560b4aa?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwyMXx8cmVkfGVufDB8fHx8MTczNzY1MjAxOXww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>You&#8217;re scrolling through yet another writer&#8217;s website, assaulted by an aggressive splash of red screaming &#8220;Subscribe Now!&#8221; like a desperate ex sliding into your DMs at 2 AM. We&#8217;ve all been there, cri&#8230;</p>
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          <a href="https://kerrielegend.substack.com/p/red-alert">
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   ]]></content:encoded></item><item><title><![CDATA[Unleash the Rainbow]]></title><description><![CDATA[How Color Psychology Can Skyrocket Your Brand & Design Lemming]]></description><link>https://kerrielegend.substack.com/p/unleash-the-rainbow</link><guid isPermaLink="false">https://kerrielegend.substack.com/p/unleash-the-rainbow</guid><dc:creator><![CDATA[Kerrigan Legend]]></dc:creator><pubDate>Wed, 22 Jan 2025 21:16:00 GMT</pubDate><enclosure url="https://images.unsplash.com/photo-1509909756405-be0199881695?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw1fHxjb2xvciUyMHBzeWNob2xvZ3l8ZW58MHx8fHwxNzM3NTY1MDcyfDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>There&#8217;s something deliciously ironic about the fact that we&#8217;re all chasing uniqueness while swimming in an ocean of sameness&#8212;particularly in the realm of design. We&#8217;ve become master conformists, mind&#8230;</p>
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          <a href="https://kerrielegend.substack.com/p/unleash-the-rainbow">
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   ]]></content:encoded></item><item><title><![CDATA[Font-astic Voyage]]></title><description><![CDATA[Navigating the Wild World of Brand Typography]]></description><link>https://kerrielegend.substack.com/p/font-astic-voyage</link><guid isPermaLink="false">https://kerrielegend.substack.com/p/font-astic-voyage</guid><dc:creator><![CDATA[Kerrigan Legend]]></dc:creator><pubDate>Mon, 20 Jan 2025 21:42:00 GMT</pubDate><enclosure url="https://images.unsplash.com/photo-1503634192480-e77a6436f075?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxMnx8c2FpbGJvYXR8ZW58MHx8fHwxNzM3Mzg5MzUwfDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Let&#8217;s face it&#8212;we&#8217;ve all been there, staring into the typographic abyss, cursor hovering over what feels like the millionth font option while our caffeine-addled brains scream &#8220;they&#8217;re all starting to&#8230;</p>
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          <a href="https://kerrielegend.substack.com/p/font-astic-voyage">
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   ]]></content:encoded></item><item><title><![CDATA[Blank Canvas Rebellion]]></title><description><![CDATA[The Power of Nothing]]></description><link>https://kerrielegend.substack.com/p/blank-canvas-rebellion</link><guid isPermaLink="false">https://kerrielegend.substack.com/p/blank-canvas-rebellion</guid><dc:creator><![CDATA[Kerrigan Legend]]></dc:creator><pubDate>Mon, 20 Jan 2025 21:37:00 GMT</pubDate><enclosure url="https://images.unsplash.com/photo-1517697471339-4aa32003c11a?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxMXx8d2hpdGUlMjBzcGFjZXxlbnwwfHx8fDE3Mzc0ODE5NjN8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>I&#8217;ve been scrolling through Bluesky lately, seeing images crammed with small words in hard-to-read typefaces. I swipe right on by. As a collective, writers need education on design and &#8220;what looks go&#8230;</p>
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          <a href="https://kerrielegend.substack.com/p/blank-canvas-rebellion">
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   ]]></content:encoded></item><item><title><![CDATA[Design Darwinism]]></title><description><![CDATA[Adapting Your Style to Survive the Market Jungle]]></description><link>https://kerrielegend.substack.com/p/design-darwinism</link><guid isPermaLink="false">https://kerrielegend.substack.com/p/design-darwinism</guid><dc:creator><![CDATA[Kerrigan Legend]]></dc:creator><pubDate>Sun, 19 Jan 2025 22:13:00 GMT</pubDate><enclosure url="https://images.unsplash.com/photo-1735534521727-866fc146baa4?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxMHx8Y2xhc3NpYyUyMGRlc2lnbnxlbnwwfHx8fDE3MzczMjE5Mjh8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Picture this: You&#8217;re standing in the digital savanna of modern design, watching brands frantically chase after the latest visual trend like desperate wildebeest pursuing mirages of water. They&#8217;re par&#8230;</p>
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          <a href="https://kerrielegend.substack.com/p/design-darwinism">
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   ]]></content:encoded></item><item><title><![CDATA[Pimp My Pie (Chart)]]></title><description><![CDATA[Giving Dull Data a Magnificent Makeover]]></description><link>https://kerrielegend.substack.com/p/pimp-my-pie-chart</link><guid isPermaLink="false">https://kerrielegend.substack.com/p/pimp-my-pie-chart</guid><dc:creator><![CDATA[Kerrigan Legend]]></dc:creator><pubDate>Sat, 18 Jan 2025 00:26:00 GMT</pubDate><enclosure url="https://images.unsplash.com/photo-1676285437506-3ad6aa7d7cad?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw2fHxwaWUlMjBjaGFydHxlbnwwfHx8fDE3MzcxMzM3Nzd8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>In the grand theater of data visualization, pie charts often play the role of the misunderstood protagonist&#8212;frequently cast as the boring backup dancer when they could be the star of the show. Like t&#8230;</p>
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          <a href="https://kerrielegend.substack.com/p/pimp-my-pie-chart">
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   ]]></content:encoded></item><item><title><![CDATA[Chart Attack: Ambushing Audiences with Irresistible Infographics]]></title><description><![CDATA[Data Visualization]]></description><link>https://kerrielegend.substack.com/p/chart-attack-ambushing-audiences</link><guid isPermaLink="false">https://kerrielegend.substack.com/p/chart-attack-ambushing-audiences</guid><dc:creator><![CDATA[Kerrigan Legend]]></dc:creator><pubDate>Fri, 17 Jan 2025 00:52:00 GMT</pubDate><enclosure url="https://images.unsplash.com/photo-1635183783375-98e857771351?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxMXx8aW5mb2dyYXBoaWNzfGVufDB8fHx8MTczNjk4NDg4Nnww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>The art of data visualization transforms complex information into compelling visual narratives. Creating infographics that captivate while maintaining clarity requires a delicate balance of design pr&#8230;</p>
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          <a href="https://kerrielegend.substack.com/p/chart-attack-ambushing-audiences">
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   ]]></content:encoded></item><item><title><![CDATA[The Incredible Morphing Brand: Adapting Without Losing Your Core]]></title><description><![CDATA[Consistency Across Platforms]]></description><link>https://kerrielegend.substack.com/p/the-incredible-morphing-brand-adapting</link><guid isPermaLink="false">https://kerrielegend.substack.com/p/the-incredible-morphing-brand-adapting</guid><dc:creator><![CDATA[Kerrigan Legend]]></dc:creator><pubDate>Wed, 15 Jan 2025 02:32:00 GMT</pubDate><enclosure url="https://images.unsplash.com/photo-1663215365289-a2a1f5ddcede?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwyfHxicmFuZCUyMGxvZ298ZW58MHx8fHwxNzM2OTg0NDA1fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Darling, let&#8217;s talk about your brand&#8217;s superhero ability to shapeshift! &#10024; Just like our favorite morphing heroes, your brand needs to transform for different situations while keeping its essential ch&#8230;</p>
      <p>
          <a href="https://kerrielegend.substack.com/p/the-incredible-morphing-brand-adapting">
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      </p>
   ]]></content:encoded></item><item><title><![CDATA[The Omnipresent Brand: Be Everywhere Without Losing Yourself]]></title><description><![CDATA[Consistency Across Platforms: Article 2]]></description><link>https://kerrielegend.substack.com/p/split-personality-disorder-curing</link><guid isPermaLink="false">https://kerrielegend.substack.com/p/split-personality-disorder-curing</guid><dc:creator><![CDATA[Kerrigan Legend]]></dc:creator><pubDate>Sat, 11 Jan 2025 03:23:00 GMT</pubDate><enclosure url="https://images.unsplash.com/photo-1719443129534-3a59ed2f3450?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxfHxvbW5pcHJlc2VuY2V8ZW58MHx8fHwxNzM2OTYyOTA4fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Darling, let&#8217;s talk about being everywhere at once (and no, we don&#8217;t need a multiverse for this!). In today&#8217;s digital landscape, your brand needs to master the art of omnipresence without suffering f&#8230;</p>
      <p>
          <a href="https://kerrielegend.substack.com/p/split-personality-disorder-curing">
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   ]]></content:encoded></item><item><title><![CDATA[Split Personality Disorder: Curing Your Brand's Identity Crisis]]></title><description><![CDATA[Consistency Across Platforms]]></description><link>https://kerrielegend.substack.com/p/split-personality-disorder-curing-46d</link><guid isPermaLink="false">https://kerrielegend.substack.com/p/split-personality-disorder-curing-46d</guid><dc:creator><![CDATA[Kerrigan Legend]]></dc:creator><pubDate>Fri, 10 Jan 2025 17:49:00 GMT</pubDate><enclosure url="https://images.unsplash.com/photo-1624969862644-791f3dc98927?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxfHxpZGVudGl0eXxlbnwwfHx8fDE3MzY5NTQwODN8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Oh, honey, we need to talk about your brand&#8217;s identity crisis. &#128171; You know that feeling when you look at your social media presence and think, &#8220;Who even are we?&#8221; Don&#8217;t worry&#8212;you&#8217;re not alone in this &#8230;</p>
      <p>
          <a href="https://kerrielegend.substack.com/p/split-personality-disorder-curing-46d">
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   ]]></content:encoded></item><item><title><![CDATA[Brand Chameleon: Shapeshifting Your Identity Across Platforms]]></title><description><![CDATA[Consistency Across Platforms: Article 1]]></description><link>https://kerrielegend.substack.com/p/brand-chameleon-shapeshifting-your</link><guid isPermaLink="false">https://kerrielegend.substack.com/p/brand-chameleon-shapeshifting-your</guid><dc:creator><![CDATA[Kerrigan Legend]]></dc:creator><pubDate>Wed, 08 Jan 2025 17:41:00 GMT</pubDate><enclosure url="https://images.unsplash.com/photo-1525498128493-380d1990a112?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxMnx8YnJhbmQlMjBjb25zaXN0ZW5jeXxlbnwwfHx8fDE3MzY5MDIzMTd8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Oh hello there, digital shapeshifter! &#128075; Ready to turn your brand into the most fabulous chameleon in the social media jungle? Buckle up, because we&#8217;re about to dive into the art of being everywhere &#8230;</p>
      <p>
          <a href="https://kerrielegend.substack.com/p/brand-chameleon-shapeshifting-your">
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   ]]></content:encoded></item><item><title><![CDATA[Platform Parkour: Nimbly Navigating the Obstacle Course of Multi-Channel Branding]]></title><description><![CDATA[Consistency Across Platforms]]></description><link>https://kerrielegend.substack.com/p/platform-parkour-nimbly-navigating</link><guid isPermaLink="false">https://kerrielegend.substack.com/p/platform-parkour-nimbly-navigating</guid><dc:creator><![CDATA[Kerrigan Legend]]></dc:creator><pubDate>Thu, 02 Jan 2025 03:06:00 GMT</pubDate><enclosure url="https://images.unsplash.com/photo-1576058128113-f4e6ed457e97?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw2fHxwYXJrb3VyfGVufDB8fHx8MTczNjk2NDU5N3ww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Ready to become a platform ninja? &#129399; Let&#8217;s turn that overwhelming multi-channel obstacle course into your personal playground! We&#8217;re about to make brand consistency as smooth as a perfectly executed &#8230;</p>
      <p>
          <a href="https://kerrielegend.substack.com/p/platform-parkour-nimbly-navigating">
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      </p>
   ]]></content:encoded></item><item><title><![CDATA[Flex Appeal: Building a Brand Identity with Gymnast-Level Flexibility]]></title><description><![CDATA[Consistency Across Platforms]]></description><link>https://kerrielegend.substack.com/p/flex-appeal-building-a-brand-identity</link><guid isPermaLink="false">https://kerrielegend.substack.com/p/flex-appeal-building-a-brand-identity</guid><dc:creator><![CDATA[Kerrigan Legend]]></dc:creator><pubDate>Thu, 02 Jan 2025 02:47:00 GMT</pubDate><enclosure url="https://images.unsplash.com/photo-1554245064-3ab88761ac5d?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwzfHxmbGV4aWJpbGl0eXxlbnwwfHx8fDE3MzY5ODE0NTR8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Hello, brand athletes! &#129336;&#8205;&#9792;&#65039; Today we&#8217;re talking about giving your brand the flexibility of an Olympic gymnast without pulling any muscles. Because let&#8217;s face it&#8212;in today&#8217;s digital arena, your brand &#8230;</p>
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          <a href="https://kerrielegend.substack.com/p/flex-appeal-building-a-brand-identity">
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      </p>
   ]]></content:encoded></item><item><title><![CDATA[Button Wars: May the Most Clickable CTA Win]]></title><description><![CDATA[Designing clickable call-to-actions]]></description><link>https://kerrielegend.substack.com/p/button-wars-may-the-most-clickable</link><guid isPermaLink="false">https://kerrielegend.substack.com/p/button-wars-may-the-most-clickable</guid><dc:creator><![CDATA[Kerrigan Legend]]></dc:creator><pubDate>Wed, 18 Dec 2024 22:48:00 GMT</pubDate><enclosure url="https://images.unsplash.com/photo-1476357471311-43c0db9fb2b4?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxN3x8d2Vic2l0ZSUyMGRlc2lnbiUyMGJ1dHRvbnxlbnwwfHx8fDE3MzcyNDU4NzB8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Ah, the humble button&#8212;that seemingly simple rectangle of possibility that&#8217;s sparked more designer debates than a font family feud at a typography convention. We&#8217;ve all been there, hovering our cursor&#8230;</p>
      <p>
          <a href="https://kerrielegend.substack.com/p/button-wars-may-the-most-clickable">
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          </a>
      </p>
   ]]></content:encoded></item></channel></rss>